Doing What You Hate In Business Makes You Better ~ Nanette Polito

Yesterday,

while working with one of my clients, Derek Julian of Keller Williams, on his ‘Why,’ he was talking about the things he did in his past, but hated doing them. What he knew about these things is that by doing them they would get him where he wanted to go. It was at that moment another blog was born! It brought back a lot of memories of when I felt the same way and knew we couldn’t be alone. What memories just came to you?

It is so true in business, if you are a business owner or your income comes from commission, there are many things to be done that you hate doing! Companies emerge because someone sees a need they can fill or have a good skill and can again fill a need of others. They have a passion they want to turn into a business.

This businessperson loves this part of what they do. It is their flame. They excel, they are filled up, and then comes the ‘wax.’ The ‘Wax’ are the parts of what they do that bog them down, makes them feel sluggish, or slow them down. It can be a considerable weight like you are drowning in quicksand.

My Flame

is when I am working with my clients. My wax is all the paperwork, paying bills, technology, and the list goes on. Notice something? My flame is focused, I can describe it in a few short words. My love for what I do flows out easily because it is whenever I am with any of my clients and helping them become successful. Why? Because I love what I do and when I am in my flame, it isn’t working to me. It’s my passion! However, that other ‘stuff’ is what brings me back to the reality that I have a business that needs to be run and the list of things-to-do seems much longer because of their weight. Some items in the wax can make my brain hurt.

My Brother-in-law

I think about my brother-in-law, Mark, he is impressive at woodworking. The work he does with his hands is amazing. He has made pieces that will last generations. He has done finishing work in homes that make the whole home. Like most of us, I imagine he doesn’t like doing the paperwork for his business. It is his wax. I believe his wife, who is more detail-oriented, is doing his paperwork. That is what allows Mark to work in his flame and not drown in the wax.

Not everyone is fortunate enough to have a person or people to do their ‘wax stuff.’ It is on them to do it themselves. Their business is not in a place to afford the luxury of an assistant, or web builder, or SEO person, and the list goes on. Until they can, there is a positive side to all of this… What You Learn!!

What you learn!

What you learn is what can make you a success. You learn about how a business runs in the front and back ends. You may learn how to make a website, do your SEO, pay bills, keep records, invoice clients, price what you are selling to make a profit, and so much more. You learn how to barter with others who need your skill, and they need yours. In some cases, you may recognize that you have some skills you did not even know you had.

While you are doing these things, it may hurt, or you may feel bogged down. However, the next time you do it, you find it goes a little smoother, and you have a feeling of accomplishment. My belief, you learn that when you can finally have the ‘people’ to do those things that are your wax, you appreciate them more (you should). If they are on your payroll, you understand what they are supposed to be doing. And, by the way, you should have that understanding. Yes, they are better at it than you because it is their flame. However, that knowledge will help you run a better business.

Doing the things, you hate to do, your wax, makes you better in business in the long run. Embrace your ‘wax’ items and make them your learning experiences. You soon will find yourself working more in your flame, the place you want to be!

Let us know what some of your wax things are and how you are getting them accomplished. It may give others some great ideas.

Kind Words from Happy Clients

Jason Bayer

J MAN STUDIOS

Nanette Polito's coaching was very educational and a tremendous asset to my small business. I not only learned the value of creating and building strong networks, but it also provided me with a system to track my process. The program also exposed me to the VCP principal (visibility, credibility & profitability) and how to best utilize this practice to build lasting relationships that were created among participants and the support I received from meeting weekly with other small business owners. I highly recommend Nanette!

Michael White

Referral networking is where it's at for marketing your business in today's world. Nanette Polito's programs and coaching will jump-start your abilities to achieve referral success. The best aspects of this course are engaging your need to get organized, get the best partners, and staying committed to the process. If you focus on this process, you will succeed in building your network's visibility, credibility, and profitability for you and your partners. We owe this to each other, in order to maximize our growth.

Gwen Pietzuch

USANA Health Sciences

I would highly recommend Nanette Polito's coaching. The material was pertinent to all businesses and really opens your mind to think creatively. I count the class members as colleagues and friends and will remember as I meet people "that I am always standing in the middle of a referral", not necessarily for myself, but for all those that I interact with via BNI and fellow classmates.

Christine Luken

Financial Lifeguard, Word Nerd

I cannot say enough good things about Nanette Polito! I enrolled in her program five months ago and am amazed at the results I have seen already. This class came at the perfect time for me because I was in the process of merging two businesses and trying to determine what my focus should be. Through the one-on-one coaching sessions with Nanette, it became clear what I was passionate about and where I should focus my energy. The subjects covered in class and the homework assignments have practical applications for my business. Within sixty days, I started seeing tangible results – connections, leads, and closed deals. At this point, the class is more than paying for itself. I’m excited to see my return on investment by the time class is finished! If you’re considering coaching just do it! You’re leaving a lot of money on the table if you don’t.

Scott Warner

Allied Van Lines Interstate

Before working with Nanette, one of my biggest challenges was networking and speaking confidently in front of a group of people. I didn't know how to market my business to my sphere of referral partners. By learning and understanding my 'Why', the reason for which I am in this career, I have learned how to effectively market my business.

What made me decide to invest in the program was Nanette's passion for seeing me succeed and watching other people's success from her programs.

I am loving my business again. My job had become mundane. I have a new appreciation for my partners that I have been able to share with them.

The return on my investment in the class has been the confidence to network. Nanette helped me greatly with the play "It’s a Wonderful Life” this helped me with being heard from the back of the room.

Nanette taught me how to enjoy my weekly business meeting with my sales team. How to have a foundation for the passion in the business I am currently employed. Understanding how many people can be a referral partner's in your realm or sphere.

David Clegg

Social Sherpa

Over the last two years, my entire approach to sales and marketing has experienced a radical overhaul thanks in no small part to Nanette and her passionate teaching and coaching.

Through Nanette's curriculum and peppered with her own experience and wisdom, she has refined (and in some cases eliminated) the skills that I have developed over a 25-year career in sales and sales management.

If you had given me an examine and one of the questions read something such as, "Which are easier to close, referred leads or cold prospecting leads?" I knew the answer. However, I never knew how to get out of the cycle of HUNT | KILL | EAT. That may sound crude, but that is the sales process for most companies.

What Nanette taught, but more importantly, COACHED me to do was effectively build deeply committed referral partnerships. These partnerships have brought greater results than I could have ever achieved alone.

It's not rocket science, but it is a system that you can replicate over and over again. Then, once your referral partners start using the same system, you begin to experience the synergy of referral marketing.

Thank you Nanette for your investment in my business, but mostly for your investment in me.

RC Rogers

I have been in Nanette Polito's Class for the last 6 months. In the beginning, I couldn’t figure out why I do what I do for a living. After one personal coaching session, I now realize “WHY”. Finding out “WHY” completely changes the reason I wake up in the morning.
I encourage anyone looking to better themselves and make more money in less time, to contact Nanette.

Brian Arlinghaus

Arlinghaus Heating & Air

The mood at Arlinghaus Heating & Air Conditioning has changed from above average to “greatness.” Nanette made a huge impact on my business life which also affected my personal life. The changes are un-imaginable. I have applied the tools that I learned from Nanette Polito to the Arlinghaus team and we are able to set goals that are clear and achievable. I had never truly put together an in-depth business plan and now I have. It is our path to follow with purpose and direction. I have been able to polish our mission statement creating one that is true to the Arlinghaus values. It is mandatory that every time we have a team meeting the mission statement is read out loud. The team loves it, they believe in it and they want to be part of it. It is:

“Through Teamwork, we will achieve and exceed the expectations of our customers by providing the best quality solutions, products, and services provided by highly trained and integrity like-minded individuals. People don’t care how much we know until they know how much we care. Service is our passion.”

We now have weekly meetings with the installation and service departments. We are taking photos of all jobs and sharing them on a projector during the meeting. We then can collaborate to determine what we did correctly and what could have been done better. We refer to service manuals that are read aloud and encourage each team member to do some research at home. Arlinghaus has a standard to live up to and this tool helps us to achieve the best possible customer care.

Learning the skills to develop my company operating procedures and implementing them, has also affected my personal life. Because of the direction my business is now going, I have been able to enjoy much needed time at home with Heather and my kids with no stress. The payoff is tremendous!

So I am saying to you from the bottom of my heart, keep doing what you are doing because you have affected more than just my life, you have affected the lives of 26 Arlinghaus employees. They come to work with a purpose and they can go home in a great mood which affects their family life too. WAHOO!

Linda Austin, VanDyk Mortgage

Senior Loan Originator NMLS #1442497 OH MC #414969 KY

How quickly can you articulate to a lead or referral partner your “why” you are in business?
If it’s more than 60 seconds, Nanette Polito can help you communicate your passion clearly and effectively.

I have been fortunate that Nanette has coached me weekly. After only a few short weeks, small changes to my pattern of practice resulted in more leads, stronger referral relationships, and loans in the pipeline.
Nanette is genuine. She has a way to quickly establish rapport with her clients. Nanette relates to others based upon her various life experiences and helps them capture what’s best about themselves in order to monetize it and build a business.

I have attended several business meetings, workshops, and multi-session learning series that Nanette has held. She is an excellent teacher and an engaging speaker. Her classes are fun, full of practical tips and hacks that can be used immediately to get improved results.

I highly recommend hiring Nanette Polito as a business coach for your company and sales staff.

Nancy Piatt, IPR Group

Nanette builds relationships with you and your people to connect and communicate with them on their level (or personality)

Nanette teaches building relationships first and then work on the sale with potential clients.

Nanette helps me to get out of the comfort zone and make it so it's not so painful

Love my coaching sessions!!

Frank Littrell, ReMax

I cannot say enough good things about Nanette Polito. I have worked with her through some personal coaching as well as coaching with my Team and it has been great. Her desire to make everyone around her successful comes through her vibrant personality, but with a gentle touch. She's there for support, guidance, direction, tough-love, and a hug when it's needed. Okay, a hug even when it's not needed. If you're looking for a coach that understands human behavior and all personality styles and how to get along with them, you owe it to yourself to give Nanette a try. You will find a professional coach that will work hard to understand your business and guide you to greater success. Thanks, Nanette, for all you do for us!

Kirk Short, Wichita Home Team

Brian Adams, Seven Hills Technology

As someone from a non-sales background, a major concern of mine was finding the correct ways to talk about myself and my business. Nanette took a unique approach to work within my comfort zone and educate me regarding referral networking, quick "commercials", and targeted audiences. Working with Nanette has been a tremendous gain both personally and professionally, and her advice and expertise has helped in a variety of ways within my company, in areas completely unexpected at the time we began

We Will Work Our Way Through Together

Each Thursday at 3 p.m. a great group of entrepreneurs and business people gather to have great conversation, share ideas, and help each other grow their businesses. The only thing missing is you! Click on ‘Contact’ above and I will send you the link! This is not a sales pitch, it is just to let us help you!

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Doing What You Hate In Business Makes You Better